Internet Home Alliance

POCO LABS relationship with Internet Home Alliance dates to our firm’s inception. As a non-profit of Fortune 500 companies, this leading think tank was formed to explore consumer and business opportunities around the connected home environment and well beyond. During our relationship with Internet Home Alliance, POCO Labs worked with over 100 companies and led over 40 collaborative research projects and pilots. These explorations have ranged from highly qualitative focus groups, IDI’s and ethnographic studies to large scale quantitative web based studies to in-field pilots and concept discovery exercises.

The results of our work has strategically influenced product and managed service decisions at leading global companies and beyond. For the entire time, POCO Labs lead and was strategically at the helm of the ecosystems development work including, concept development, partner development, project management and was the primary research liaison and management interface with outside resources.

Our client, Internet Home Alliance, represents an understanding that sometimes opportunities exist, not just in what we can do ourselves as endearing companies to our respective businesses, but what completely new and untapped opportunities can be derived from collaborating with strategic partners. This philosophy permeates POCO Labs and is explored when and where appropriate for our clients. Some use the old adage two heads are better than one—we like to think of it as ‘discovery squared’.